The Power of Marketing for Christian Authors

You believe the book God gave you can help someone. Marketing is simply how it reaches them. Everything else — the awkwardness, the hesitation, the sense that promotion is somehow beneath the calling — is a story we tell ourselves about a leg of the stool we never learned to stand on.

I want to talk about a subject that often gets overlooked in our writing journey: the importance of marketing our Christian books. As someone who has been in the publishing world since 2008, I understand the hesitations many of you might feel about promoting your work. But let’s explore why marketing is not just beneficial, but essential for us as Christian authors.

This year I've been reflecting on my own publishing business and how to better steward the stories and resources I’ve created. It’s been six years since I published fiction, and I’ve learned that marketing is a crucial leg of the three-legged stool of being an author — writing, publishing, and marketing. Each component is vital for our success.

Marketing Is Just Making Connections

When I talk about marketing, I emphasize that it is, especially from a Christian perspective, fundamentally about making connections. It’s about reaching out to readers and guiding them to the resources we believe will be helpful in their spiritual journeys. As Christians, we have a beautiful obligation to connect with others and share the insights God has given us.

So, what does marketing look like? It can take many forms — videos, blog posts, newsletters, or even social media outreach. All of these efforts are about sharing what we’ve created and ensuring it reaches those who might benefit from it. If we believe our stories and teachings can inspire or encourage someone, we must make the effort to share them.

So Why Bother?

Now, let’s tackle the big question: why should we engage in marketing? There are practical reasons, of course. If you view writing as a business — whether it’s a side hustle or your main income source — marketing is essential. Just like a baker needs to sell their pastries, we need to sell our books. It supports our work and, ultimately, our calling.

But there’s a deeper motivation rooted in our faith. First, consider the Great Commission — Jesus’ call to make disciples (Matthew 28:19-20). We write to share the Gospel and influence others toward faith in Christ. That’s why we need to market our books; it’s a way to fulfill that commission by connecting with those who need to hear the message.

We write to share the Gospel and influence others toward faith in Christ. Marketing is how that writing finds the person who needs it.

Loving Your Neighbor With Your Book

Next, we can look at the Great Commandment: to love God and love our neighbors as ourselves. Marketing our works can be seen as a practical way to love our neighbors. If we have insights that can help others navigate life’s challenges, it’s our responsibility to share those insights. This isn’t just about promoting ourselves; it’s about serving others.

Don’t Bury the Talent

We must also consider the stewardship of our gifts. God has given us unique talents and perspectives to share, and it’s crucial that we steward these gifts well. The parable of the talents (Matthew 25:14-30) reminds us that we are expected to invest our gifts and produce fruit. Marketing is one way to ensure that we are not burying our talents but rather multiplying them for the Kingdom.

Marketing is not about self-promotion. It’s about connecting people with the messages God has laid on your heart.

Where to Actually Start

So, how can you start marketing your Christian book effectively? Here are some practical steps.

Create an online presence. Build a website or blog where you can share insights, updates, and connect with readers.

Use social media. Engage with your audience on platforms like Facebook, Instagram, and Twitter. Share snippets of your writing, insights, and connect personally.

Offer free resources. Consider sharing short stories, devotionals, or helpful articles through newsletters or social media. This builds trust and encourages people to check out your published works.

Network with other authors. Join writing groups, both online and in-person. Collaborating with fellow authors can help you reach new audiences.

Invest in marketing. If possible, consider paid advertising to reach a broader audience. Sometimes it takes a financial investment to make those vital connections.

It’s about igniting faith in the world around us and transforming lives through the Gospel.

You Were Gifted to Write. Now Share It.

As you embark on your writing journey or continue to publish, I encourage you to embrace marketing as part of your calling. You have been gifted to write, and now you are called to share your work with the world. Make those connections, love your neighbors through your insights, and steward your gifts well.

Go forth and create in Christ, and remember: every effort you make to market your book is an opportunity to connect someone to the heart of God. Let’s do this together, for His glory and for the good of others.

Let’s create for Christ together. 🖊️