Here’s a hint: focus on building trust.

Marketing is a way we’re able to love our neighbor. It is actually a very practical way that we can love our neighbor. If somebody has a problem, and we have the solution to that problem, whether it’s a book or a hammer or a cup of water, we’re called to pass that along.

In thinking through how we go about doing that, I wanted to come back with another practical way to go about making those connections and sharing what we’ve done using this sort of GospelWise marketing effort.

And I was reminded about one of these practical ways of marketing, in this interview, this old interview I saw recently that Steve Jobs gave about his company, Apple computers. He offered a single word that gets at the heart of how to market as Christian writers — and a reminder of why we do it.

Create for Christ,