Hey Creative Christian,

Excited to let you know that episode 9 of the GospelWise Author Podcast is live! In this week’s episode, we’re diving deep into one of the trickiest parts of the author journey: how to connect your books with readers—especially through advertising.

🎙️ Episode Spotlight: Wondering if you should be advertising your book? How to do it without feeling pushy? Or what really works in today’s digital jungle? I get it. This episode is for you! 🙌

Here are 5 keys you’ll learn in this episode:

1. The Real Difference Between Marketing and AdvertisingUnderstand why marketing is about strategy and connection, and how advertising is just one (paid) path to make those connections!
2. The 2 Extremes Authors Fall Into—And What Actually WorksWhy you don’t need to choose between spending thousands on ads or never advertising at all (hint: you can find a sustainable strategy that fits YOU).
3. Unlocking the Power of Lead GenerationDiscover how giving something away for free can help you build a valuable email list—your most important asset as an author.
4. Test, Learn, and Grow: A Measured Approach to AdsLearn why running small, thoughtful ad campaigns (and tracking your spending!) helps you reach readers without breaking the bank.
5. Book-Specific Campaigns That Actually Drive SalesHear actionable tips for promoting your first-in-series book, leveraging discounts, and connecting with the RIGHT readers using platforms like Facebook, Amazon, and BookBub.

Fun Fact from the Episode: After writing almost 80 books and spending 20+ years in publishing, I’m STILL learning and relearning how to connect with readers in the ever-changing world of online advertising! In fact, I’m in a Facebook Ad bootcamp right now 🙂

So, whether you’re feeling hesitant, ready to dive in, or just want some fresh encouragement for your author business, this episode is packed with real talk and actionable steps.

Ready to Take the Next Step?

If you want even more practical tips to go from manuscript to marketplace, don’t forget to check out the GospelWise Author Book Marketing Essentials course at crossandpen.com/essentials. It’s designed especially for indie Christian authors like you!

Let’s keep writing, publishing, and connecting—all for God’s glory and the good of our reading neighbors. If you’ve got questions or just want to chat about your author journey, reply to this email or reach out at crossandpen.com/contact. I’m here for you!

Listen to the latest episode now, and keep creating for Christ!

/ jeremy

PS: Remember, you are fully equipped and inspired to wield your pen for Christ! Get your roadmap for your creative journey.